National Beauty and heavenly Fragrance, Prosperity brought by
the dragon and phoenix
He is confident, steadfast, and capable of anything, just like
the dragon that flies with lofty sentiment.
She is gentle, meek, virtuous, and elegant, just like the
phoenix which spreads its beautiful wings.
The encounter between those two are predestined. They belong to
each other, and their love is destined to be eternal.
The dragon is magnificent because of its power; the phoenix is
gorgeous because of its mildness. Power of dragon and Mildness of
phoenix complete and support each other, which make them always
stay together regardless of any situation.
Brand mission: to create the diamond rings for marriage most
favored by Chinese people and carry forward the Chinese good
traditional marriage and love culture!
Brand positioning: the most well-known brand in Chinese
marriage and love jewelry circle, one of the three most famous
Chinese jewelry chain brands, the promoter of oriental love culture
and the advocate of “new happiness” philosophy
Marriage and love culture: romantic & duteous, tolerant
& reciprocal affection; stand together through storm and
stress, never abandon each other; live together happily till old
age!
Brand core culture: form marital tie, witness long and happy
marriage life
