Jungle Pops, a flat pops with *2g, that tattoo de tongue, *0UN per
bag. Diferent shappes of animals in bags of **0g. A big success
around the world produced by Florestal Alimentos SA and came
into existence in ***6 in the city of Lajeado, Rio Grande do
Sul State, with a handmade production of hard candy. A
general improvement placed the company in a fresh stage by
following an actual industrial model based on high
investments in technology and human resources, constant
product launchings, opening of new markets as well as a new
market friendly policy. A new phase established itself with
the introduction of the Total Quality Management (TQM) in
***5 which led the company to achieve the implementation of
important certificates such as ISO***2 later followed by ISO
***1 and ISO ****1. The company then took over the leadership
of the Brazilian lollipop market, gathering several corporate
prizes throughout the decade. In ***2 two important actions
of strategic repositioning gave a new dimension to Florestal.
