NOUR
BOUGIE has a large showroom in Marrakech, dedicated to the many
customers-visitors and presenting almost all the manufactured
articles. Not only these visitors can see, touch the products but
also smell the different fragrances that pleasantly embellish the
atmosphere. Indeed, our scented candles diffuse delicate scents and
create a soft and warm atmosphere. They give an authentic touch to
the decoration, guarantee of our trademark, and are very
appreciated by a large clientele. The wide range of our
manufactured products is segmented according to the following
groups: Photophores of different sizes, colors and shapes,
simple or electrified models with or without incrustation of
patterns.
Candles on pedestals or
floating candles
Boxes, jars and
perfumed glasses
Candle
Accessories
Presentation
For the national market, NOUR BOUGIE has a large showroom in
Marrakech, and supplies the other cities through retailers and
boutiques of decoration and crafts.For
the international development and export of its products abroad,
the distribution network is established in the form of partnerships
with intermediaries and wholesalers who are in charge of
distribution.
Presence on national territory and abroad: In addition to
participating in international fairs and trade fairs specializing
in decoration or crafts, NOUR BOUGIE is present in the most
prestigious places that take place in France, Germany, England
andIn
Dubai and have been very beneficial in testing new
markets.In
addition, NOUR BOUGIE has five participations in the fair of Riad
Art Expo in Marrakech.
Positioning: Adopting a product strategy is a real concern of any
company.NOUR
BOUGIE has developed a product innovation strategy based on the
expansion of its range, taking into account market trends and
trends.Indeed,
this choice is not arbitrary since it also allows to force a
competitive advantage of differentiation.Thus,
the "NOUR BOUGIE" sign has become equivalent to the sense of
creation and innovation and even more so to make prevail the
traditional and artisanal character of its
production.
Homemade
Made in the workshop, production
consists of transforming paraffin into artistic candles of
different sizes, shapes, colors and fragrances. The raw materials
used are certified and do not contain any toxic substances. They
comply with the basic standards describing the quality of
handicraft products both in Morocco and abroad. Here are briefly
the different phases of production:
The melting of paraffin in large
barrels. The incorporation of the wicks and
the filling of the molds of different sizes and
shapes.
Demoulding of candles and
photophores.
Heated plate treatment.
The insertion of motifs and bases in wood, nickel silver,
bronze, leather.
