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Market Research Services(Africa)

Market Research Services(Africa)

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phrase qualitative in the broadest sense refers to research that produces descriptive data: people’s own written or spoken words and observable behavior.

It is a way of approaching the empirical world. SPARS fully understand that this methodology looks at settings and people holistically thereby understanding people in the context of their past and the situations in which they find themselves. Our researchers seek not the ‘truth’ or ‘morality’ but rather a detailed understating of peoples’ perspectives. Thus the juvenile deliquescent perspectives are just as important or a counsellor’s; the ‘’paranoid’s’’ just as important as the psychiatrist. This noble approach will thus enable our researchers to establish a close fit between the data and what people actually say and do. Qualitative is therefore regarded at SPARS as a craft that seeks to unearth the salient and often hard to reac

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Mr. Dumezweni < Schnell Pan African Research Solutions (Pvt) Ltd >

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