Global Conquistadors FZE

I would like to introduce our company

Rk brand was launched in India  and is backed and promoted from the house of Malhotras . Malhotras who have been pioneer in this field with more than 70 years of history in the blade business . Our current manufacturing for the classical blade business is from our two factories in India and are quickly expanding their manufacturing base to Bangladesh , Brazil and Mauritius . Simultaneously expansion is being rolled out to other diversified categories and currently marketing Oralmax tooth brushes , Color cosmetics  and starting production for foams and creams .

 

Other manufacturing subsidiaries include Bi metallic hack saw blades , surgical blades and kitchen knives

Global Coverage : Africa , Middle east , South East Asia  & China .

 

Launch of RK brand in the DE category

 

Rationale for the launch :

1. Good quality blade with distinct competitive advantage .
2. Consumer expectation of good quality blade at affordable price .
3. More benefit to Barbers , customers and better  consumer satisfaction .

Products Benefits :

1. Best quality from the experts in this category .
2. Chromium Globally apart from Dorrco,  RK  brand has  0.1mm blade thickness .
3. All Chromium blades are sputtered with special coating technology which gives the best and smooth shave in toughest condition .

Brand support :

1. Price Distinct price advantage over any competitors Lower and Upper price brand competitors .
   1. Key selling point Avg 15%-20%  lower than key competition 
2. Launch price discount to help build the brand . the same can be jointly discussed and planned for execution
   1. Sampling Barber and Whole sale .
   2. Branding Whole sale signages
   3. Sales team incentive
   4. Dealer meetings Upcountry  .
   5. Visibility in stores Whole sale & Retail

 

 

 

Personal care category is toothbrush junior range and adults, razor blades, shaving gel and foam, disposable razor blades single twin triple.color cosmetics

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