Head Corporation

“Shoonch produces eco-friendly and charcoal filtered water in a modern factory”. This realized idea is the result of years of hard work and dedication

The founders of the company are young individuals who have faced and overcome many challenges in life. Through hard work and belief in their own abilities, they aimed to use the opportunities they created not just for their own benefit, but for a greater purpose.

Stepping beyond personal ambitions and focusing on global issues, they recognized the opportunities in Armenia and the vital resource provided by Mother Nature—water. This inspired them to create the drinking water production company, “Shoonch”.

“Shoonch” is bottled energy—a new-generation company in Armenia with an ambitious and vital mission: to deliver clean water to places around the world that struggle with access to safe drinking water.

Our name embodies the message we want to share with everyone who holds our bottle in their hands. “Shoonch” is abreath in Armenian language. 

In many cultures, both breath and water symbolize life, energy, balance, and purity. They have powerful effects on both the body and spirit, representing the essence of vitality and harmony.

Ourlogo may look like a falling drop of water, but it's more than that. It represents the echo and vibration of sound on water, reflecting wave patterns found throughout nature.

Among the colors, we chose black, breaking away from conventional standards. Black is elegant and powerful. 

The smallest “Shoonch” bottle is made from less than *5g of PET. From the moment you hold our bottle, you’ll notice its lightness and delicacy, a testament to our minimal use of plastic. We also chose the smallest possible cap size to further reduce material use.

This is our commitment to the environment, our country, and the planet. Our water is eco-friendly bottled water.

“Shoonch” has established a modern factory with automated systems, opening new perspectives and opportunities in Armenia. Our factory fully meets European Union standards and food industry requirements and holds ISO ****0 certification. 

Research indicates that water can transfer energy and mood to those who drink it. We produce our water with great love and care, infusing it with the best energy, so you can experience its positive effects both physically and mentally with every sip. The bottling process takes place in a completely sterile and enclosed environment, where the blowing, preparation, bottling, and sealing of the bottles happen simultaneously. From bottling to packaging, every stage is automated without human intervention, allowing for a production capacity of 5,**0 bottles per hour. The water's quality is continuously monitored in the factory's laboratory before it reaches our consumers. At Shoonch, we are committed to improving the environment at every step. We value the clean water provided by nature and aim to share this precious resource with those who lack access to such a natural gift. We have long-term plans and ambitious ideas, but we understand that realizing them requires hard work every day, no matter the challenges we face. Most importantly, we aim to raise awareness about the significance of drinking water. While we may not face a drinking water problem today, it’s important to handle this resource in Armenia with care and responsibility. Loyalty, kindness and love to each other make the priceless value of our friendship. The same energy we want to share with every sip of “Shoonch”.